Traction

Definition

Traction is measurable evidence of demand: revenue, usage growth, retention, waitlists, or paid pilots, scaled to the company’s stage.

Traction converts pitches from claims to evidence; one real number in a cold email outperforms any adjective.

What counts as traction at pre-seed?

A growing waitlist, engaged pilot users, or first revenue: direction matters more than magnitude.

What traction gets seed meetings in 2026?

Roughly $10K to $50K MRR growing 10 to 20 percent monthly for B2B SaaS, or flattening retention cohorts for consumer.

Definitions win negotiations only when you are in one. Find the investors who fund your stage and start the conversation.