Attio vs Folk: Which CRM Should You Use?
Attio is a CRM with a free plan for up to 3 seats; folk is a CRM with LinkedIn capture and email outreach, from $24 a member a month billed yearly, with no free plan (October 2026). Attio suits flexible data models; folk, relationship-led outreach. Raising a round? Round Funded pairs a fundraising CRM with an investor database.
Attio vs Folk at a Glance
| Attio | folk | |
|---|---|---|
| What it is | Calls itself the AI CRM for the next era of companies, with an object-based data model | A people-first CRM that says it is built for teams that sell through relationships: LinkedIn conversations, warm intros, founder-led outreach |
| Best for | Teams that want a flexible data model and accept a learning curve | Sales teams, startups and agencies that run on networking and outbound |
| Pricing (as of October 2026) | Free; Plus $35, Pro $79 per user a month billed yearly ($44 and $99 monthly); Enterprise custom | Standard $24, Premium $48 per member a month billed yearly ($30 and $60 monthly); Enterprise from $80 ($100 monthly) |
| Free plan or trial | Free plan for up to 3 seats, no card to start; 14-day Pro trial | No free plan; 2-week trial with all premium features, no card |
| Standout features | Ask Attio chat over your CRM data, Call Intelligence and sequences on Pro, connections to Claude, ChatGPT and Notion | LinkedIn capture extension, contact enrichment, AI magic fields, email campaigns |
| Audience | Small businesses and early-stage startups are most of its G2 reviewers, per G2's pricing page | Says it is built for sales teams, startups and agencies; its pricing page links use-case pages for startups and venture capital |
How Attio and Folk Differ
Data model and flexibility
Attio leans on flexibility. A G2 reviewer praises its object-based structure; G2's summary says some users find that flexibility overwhelming, with a learning curve for new users. Objects are capped at 3 on Free, 5 on Plus and 12 on Pro, records at 50,000, 250,000 and 1,000,000, and WeekCRM says custom objects are Pro only. At folk the starting point is the person: crms.to says the record that matters is a person, not a deal. Premium adds custom objects and Deals, contacts are unlimited on Standard and Premium, and G2's summary notes limits in advanced reporting and customization.
Contact enrichment and outreach
Both enrich contacts. Attio caps sending by plan: 200 emails a month on Free, 1,000 on Plus, unlimited on Pro. On folk, Standard allows 2,000 messages per member a month and Premium 5,000, plus 500 and 1,000 enrichments a month per workspace. Its Chrome extension captures a LinkedIn profile in one click, campaigns come with Standard and sequences start on Premium, and G2's summary says users value the LinkedIn integration and the enrichment feature. A Capterra reviewer wished for opens and clicks on sequences.
AI features
Attio launched Ask Attio in February 2026, putting every record, call, email and connected data source into a conversation, and meters AI and automations with credits (250 workspace credits a month on Free, 10,000 on Pro). An April 2026 post announced connections to Claude, ChatGPT and Notion. In folk, AI assistants and AI magic fields are listed on every plan, with 2,000 magic fields a month per workspace on Standard and 5,000 on Premium. One G2 reviewer, who rated folk 4.5 of 5, says its AI features are not that good.
Pricing Compared
Both vendors charge per seat and take 20% off for annual billing. As of October 2026 both publish plan prices, apart from Attio's custom Enterprise quote. Attio's figures match two October checks, WeekCRM (October 6) and LeadHaste (October 13), but not G2, which reads Plus at $29 and Pro at $69 a month, so we use Attio's own page. folk's pricing page matches FluidCRM's October read. The last row is our arithmetic on the yearly prices; WeekCRM gives the same $350 and $790 for Attio. Attio's startup program gives venture-backed startups 80% off annual Pro in year one and 30% in year two.
| Per seat, per month, as of October 2026 | Attio (published) | folk (published) |
|---|---|---|
| Free | $0, up to 3 seats | None; 2-week trial |
| Entry paid | Plus: $35 yearly, $44 monthly | Standard: $24 yearly, $30 monthly |
| Second tier | Pro: $79 yearly, $99 monthly | Premium: $48 yearly, $60 monthly |
| Top tier | Enterprise: custom | Enterprise: from $80 yearly, $100 monthly |
| Seats | 3 on Free, 10 on Plus, unlimited from Pro | Unlimited members on every plan |
| Estimate (our arithmetic): 10 seats, yearly billing | Plus $350, Pro $790 a month | Standard $240, Premium $480 a month |
Which One Should You Choose?
- A sales team. Both put sequences and custom objects on the second paid tier: Attio Pro at $79 per user a month billed yearly, folk Premium at $48 (October 2026). Attio Pro also lists Call Intelligence and advanced reporting, though one G2 reviewer says its reporting is still maturing.
- A small team or agency. Attio's Free plan covers up to 3 seats. If outreach runs on LinkedIn and warm intros, folk offers capture, enrichment and campaigns from $24 a member billed yearly (October 2026), and a 2025 Capterra review calls it great for small teams and start-ups.
- A founder raising a round. folk's finance page pitches a custom pipeline view for fundraising processes. Attio's startup program is for venture-backed startups only, so check eligibility before planning around it.
Or Neither: What a Founder Raising a Round Needs
A raise needs a list of investors and a way to reach them. In the pages we reviewed, neither Attio nor folk lists an investor database.
Round Funded's investor database holds 60,000+ active VCs, angels, family offices and accelerators, filtered to a check in the last 6 months, in 12 languages. Find Investors shows free matches, and Round+ unlocks the full database. Outreach is AI-drafted and sent from your own Gmail, a fundraising pipeline is built in, and there is a free fundraising CRM tool plus a free outreach email generator.
Round+ costs $99 a month (up to 2,500 investors in the pipeline, email up to 1,000 investors a month), Round Pro $249 a month (up to 5,000 in the pipeline, email up to 5,000 a month) and Lifetime $899 one time (as of October 2026); see pricing. Round+ and Round Pro start with a 3-day free trial for first-time accounts (card required); there is no free tier. Other founder-side tools covered here: Foundersuite and Visible.
What Attio and folk do that Round Funded does not:
- Run any pipeline. Attio says it is built to adapt to any business and folk says it is built for sales teams, startups and agencies, so customers fit as well as investors. Round Funded's pipeline tracks investors for your raise; it is not a general-purpose sales CRM.
- Start free or without a card. Attio has a Free plan and folk's trial asks for no card. Round Funded has no free tier, and its 3-day trial needs a card.
Frequently Asked Questions
Is Attio better than folk?
Neither wins everywhere. Attio fits teams that want a flexible, object-based data model, though some G2 reviewers note a learning curve. For relationship-led outreach, folk offers LinkedIn capture and email campaigns from $24 a member a month billed yearly (October 2026).
Attio vs folk pricing: which is cheaper?
At published yearly prices folk costs less at the entry and second paid tiers: Standard $24 against Attio Plus $35, and Premium $48 against Attio Pro $79 per seat a month (October 2026). The tiers differ in limits and features. Attio has a free plan for up to 3 seats; folk does not.
Does Attio or folk have a free plan?
As of October 2026, Attio does. Its Free plan costs $0 for up to 3 seats, with automatic data enrichment and 200 emails a month, and new workspaces also get a 14-day Pro trial, per Attio's help center. FluidCRM and crms.to both say folk has no free plan; its pricing page offers a 2-week trial with all premium features and no credit card.
Is Attio or folk better for startups?
Attio's Free plan covers 3 seats, and venture-backed startups get 80% off annual Pro in year one, so check eligibility first. On folk, plans start at $24 a member a month billed yearly (October 2026) with no seat limit, and a 2025 Capterra review calls it great for small teams and start-ups.
What is the best CRM for fundraising?
A general CRM such as Attio or folk tracks the investors you bring to it; in the pages we reviewed, neither lists an investor database. A fundraising CRM pairs the pipeline with the investor list and the outreach, which is what Round Funded does with 60,000+ active investors and Gmail outreach. Our roundup of investor CRMs compares more options.
Is Round Funded affiliated with Attio or folk?
No. Round Funded is not affiliated with Attio or folk. This is an independent comparison built from public pages and published third-party sources. Prices and plans are as of October 2026, so confirm them on each vendor's live pricing page.
Final Word
Attio gives you a free plan and a flexible data model; folk gives you lower published per-seat prices and LinkedIn capture. A founder raising a round also needs investors to contact. Start with the free fundraising CRM on Round Funded, then run Find Investors for free matches from a database of 60,000+ active investors with a check in the last 6 months.
