Key Performance Indicator (KPI)
定义
A KPI is a metric chosen to represent progress toward a goal: revenue growth, retention, activation rate, burn multiple, or whatever the stage demands.
它在融资中如何出现
Fundraising decks lead with the two or three KPIs investors in the category actually benchmark, backed by clean definitions in the data room.
常见问题
Which KPIs do investors care about most?
Stage-dependent: retention and engagement early, ARR growth and net revenue retention at seed and Series A, efficiency metrics throughout.
What is a vanity metric?
A number that grows without indicating business health, like cumulative downloads; investors discount decks built on them.