Key Performance Indicator (KPI)
Tanım
A KPI is a metric chosen to represent progress toward a goal: revenue growth, retention, activation rate, burn multiple, or whatever the stage demands.
Yatırım alma sürecinde nasıl karşımıza çıkar
Fundraising decks lead with the two or three KPIs investors in the category actually benchmark, backed by clean definitions in the data room.
Sıkça sorulan sorular
Which KPIs do investors care about most?
Stage-dependent: retention and engagement early, ARR growth and net revenue retention at seed and Series A, efficiency metrics throughout.
What is a vanity metric?
A number that grows without indicating business health, like cumulative downloads; investors discount decks built on them.
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