Key Performance Indicator (KPI)
Definição
A KPI is a metric chosen to represent progress toward a goal: revenue growth, retention, activation rate, burn multiple, or whatever the stage demands.
Como aparece na captação de recursos
Fundraising decks lead with the two or three KPIs investors in the category actually benchmark, backed by clean definitions in the data room.
Perguntas frequentes
Which KPIs do investors care about most?
Stage-dependent: retention and engagement early, ARR growth and net revenue retention at seed and Series A, efficiency metrics throughout.
What is a vanity metric?
A number that grows without indicating business health, like cumulative downloads; investors discount decks built on them.
Termos relacionados
Coloque este termo em prática
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