Product-Market Fit (PMF)
정의
Product-market fit is the point where a product satisfies real market demand: retention flattens instead of decaying, growth compounds organically, and demand starts pulling.
투자유치 시 활용 방법
PMF separates seed from Series A narratives: seed money searches for it, A money scales it.
자주 묻는 질문
How do investors detect product-market fit?
Cohort retention that flattens, organic growth share rising, usage deepening over time, and customers reacting badly to the idea of losing the product.
Is product-market fit binary?
No; it arrives by segment. Many companies have strong PMF in a niche while still searching in adjacent markets.