Hockey Stick Growth
정의
Hockey stick growth is the pattern of flat or slow progress followed by a sharp upward inflection, resembling the blade and shaft of a hockey stick.
투자유치 시 활용 방법
The term appears both sincerely (a real inflection after product-market fit) and skeptically (financial projections that conveniently inflect right after the fundraise).
자주 묻는 질문
Do investors believe hockey stick projections?
Not on faith; a projected inflection needs a mechanism, like a proven channel scaling or a launched product line, or it reads as spreadsheet optimism.
What causes real hockey stick growth?
Compounding loops: network effects, word of mouth kicking in, or a repeatable sales motion suddenly fed with capital.