Go-To-Market Strategy (GTM)
定義
A go-to-market strategy is the plan for reaching and converting customers: target segment, positioning, channels, pricing, and sales motion.
資金調達における位置づけ
By Series A, investors expect a repeatable GTM motion with known unit economics, not just a product people like.
よくある質問
What GTM evidence do seed investors want?
Early proof that one channel works: consistent conversion from a definable source, not five half-tested channels.
What is product-led growth (PLG)?
A GTM motion where the product itself drives acquisition and expansion through self-serve signup and in-product upgrades.