Cohort Analysis
Definition
Cohort analysis groups customers by their start period and tracks each group’s behavior (retention, spending) over time, revealing whether the product actually keeps users.
Wie es im Fundraising vorkommt
Investors read retention cohorts before almost anything else: flattening curves signal product-market fit, decaying-to-zero curves signal churn wearing a growth costume.
Häufig gestellte Fragen
Why are cohorts better than average retention?
Averages blend old and new customers, masking decay; cohorts show whether each successive group retains better or worse, which is the real trend.
What does a good cohort curve look like?
It drops initially and then flattens at a stable floor, meaning a durable core keeps using the product month after month.
Verwandte Begriffe
Setzen Sie diesen Begriff ein
Definitionen gewinnen nur dann Verhandlungen, wenn Sie sich in einer befinden. Finden Sie die Investoren, die Ihre Phase finanzieren, und beginnen Sie das Gespräch.
Datenbank der Investoren durchsuchen