Unit Economics
定义
Unit economics are the revenues and costs of one unit of the business (a customer, order, or seat), revealing whether the model earns money at the atomic level.
它在融资中如何出现
LTV versus CAC is the canonical pairing; investors fund scaling only when the unit math works or credibly improves with scale.
常见问题
What unit economics do SaaS investors check?
LTV to CAC of 3-plus, CAC payback under 12 to 18 months, gross margin above 70 percent, and their trend over time.
Can unit economics be negative early?
Yes, if there is a believable mechanism for improvement (scale, pricing, automation); permanently negative units cannot be outgrown.