Valuation e histórico de captação de Canva
Perth, fundada em 2013
Melanie Perkins pitched Canva from Perth and heard no more than a hundred times. The idea was not the problem: it became a $40 billion company. In 2012 there was simply no way to reach investors from Western Australia.
Before Canva there was Fusion Books, a school yearbook design tool Melanie Perkins and Cliff Obrecht ran out of her mother's living room from 2007. It made money. It proved people would design in a browser. It was, in every sense, traction.
None of that helped, because nobody who writes cheques was in Perth. The unlock was a kitesurfing retreat in Maui, where an investor introduction eventually led to her third co-founder, Cameron Adams, and to the US funds that finally backed her.
- Fundada
- 2013
- Sede
- Perth
- Rodadas captadas
- 5
- Total captado
- $411M
- Valuation mais recente
- $42B
- Rodada mais recente
- September 2021
Toda a captação
| Rodada | Montante | Valuation | Liderada por |
|---|---|---|---|
| Series AOctober 2015 | $15M | $165M | Felicis Ventures |
| GrowthJanuary 2018 | $40M | $1B | Sequoia Capital China |
| GrowthOctober 2019 | $85M | $3.2B | Sequoia Capital, General Catalyst, Bond |
| GrowthApril 2021 | $71M | $15B | T. Rowe Price, Dragoneer |
| Series FSeptember 2021 | $200M | $40B | T. Rowe Price |
Marca mais recente: $42B, definida por um employee share sale em August 2025, não por uma rodada de captação.
O que os números dizem
A hundred investors did not misjudge Canva. Almost none of them ever saw it. That is a distribution problem, not a quality one, and it is the part worth being precise about: the rejections were not a verdict on the company, because the company went on to be worth $40 billion at its 2021 round. Canva says it ended 2025 at around $4 billion of annualised revenue with 265 million monthly users, which are the company's own figures. The head office is still in Australia.
O que isso significa para a sua captação
- 01
A hundred nos is a reach problem
She was not turned down a hundred times by investors who studied Canva and disagreed. She was turned down by the small number she could physically reach from Perth. Getting in front of enough of the right people is a solvable problem, and it is a different problem from being fundable.
- 02
She pitched a working business, not a plan
Fusion Books ran for years and made real money before Canva existed. When investors finally looked, there was something working to look at. You do not need a finished company, but you do need something they can open.
- 03
The room was the whole bottleneck
Her breakthrough was one room in Hawaii she got into by chance. That is a terrible system, and it was the only one available in 2012. Nobody should have to fly across the Pacific to find their first investor now.
Cada uma dessas começou com uma primeira conversa com um investidor.
Encontre seus investidoresPerguntas frequentes
Qual a avaliação da Canva?
A Canva foi avaliada pela última vez em $42B, definida por uma employee share sale em August 2025, em vez de uma rodada de captação.
Quanto a Canva já captou?
A Canva já captou cerca de $411M em 5 rodadas divulgadas.
Quem são os investidores da Canva?
Rodadas na Canva foram lideradas por Felicis Ventures, Sequoia Capital China, T. Rowe Price, Dragoneer.
Quando a Canva foi fundada?
A Canva foi fundada em 2013 em Perth.
Os números são como reportados publicamente e foram extraídos da edição 3 da RF Stories. Valuations mudam, então trate isto como um snapshot em vez de uma cotação ao vivo.
