Traction

Definição

Traction is measurable evidence of demand: revenue, usage growth, retention, waitlists, or paid pilots, scaled to the company’s stage.

Traction converts pitches from claims to evidence; one real number in a cold email outperforms any adjective.

What counts as traction at pre-seed?

A growing waitlist, engaged pilot users, or first revenue: direction matters more than magnitude.

What traction gets seed meetings in 2026?

Roughly $10K to $50K MRR growing 10 to 20 percent monthly for B2B SaaS, or flattening retention cohorts for consumer.

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