Traction
정의
Traction is measurable evidence of demand: revenue, usage growth, retention, waitlists, or paid pilots, scaled to the company’s stage.
투자유치 시 활용 방법
Traction converts pitches from claims to evidence; one real number in a cold email outperforms any adjective.
자주 묻는 질문
What counts as traction at pre-seed?
A growing waitlist, engaged pilot users, or first revenue: direction matters more than magnitude.
What traction gets seed meetings in 2026?
Roughly $10K to $50K MRR growing 10 to 20 percent monthly for B2B SaaS, or flattening retention cohorts for consumer.