Letter of Intent (LOI)
정의
A letter of intent is a mostly non-binding document expressing serious interest in a transaction (usually an acquisition) and sketching key terms before full negotiation.
투자유치 시 활용 방법
In M&A, the LOI starts exclusivity and diligence; in sales contexts, customer LOIs serve as traction evidence for pre-revenue startups.
자주 묻는 질문
Is an LOI binding?
The commercial terms usually are not; provisions like exclusivity and confidentiality typically are. Read which parts bind before signing.
Do customer LOIs count as traction?
They are weak-but-real evidence at pre-seed, best when specific about intended purchase size and timing; paying pilots beat LOIs.