Bootstrapping
정의
Bootstrapping is building a company using personal savings and customer revenue instead of outside investment, keeping full ownership and control.
투자유치 시 활용 방법
Many founders bootstrap to early revenue and only raise once the metrics command better terms, or never raise at all.
자주 묻는 질문
Can a bootstrapped startup raise venture capital later?
Yes, and often on strong terms: revenue history and capital efficiency are exactly what investors pay premiums for.
When does bootstrapping stop making sense?
When outside capital would clearly accelerate a working engine, or when a market window rewards speed over ownership.