Unit Economics
Définition
Unit economics are the revenues and costs of one unit of the business (a customer, order, or seat), revealing whether the model earns money at the atomic level.
Comment cela se présente dans le financement
LTV versus CAC is the canonical pairing; investors fund scaling only when the unit math works or credibly improves with scale.
Questions fréquemment posées
What unit economics do SaaS investors check?
LTV to CAC of 3-plus, CAC payback under 12 to 18 months, gross margin above 70 percent, and their trend over time.
Can unit economics be negative early?
Yes, if there is a believable mechanism for improvement (scale, pricing, automation); permanently negative units cannot be outgrown.
Ressources Round Funded
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