Lifetime Value (LTV)
Definición
LTV is the total gross profit a customer generates over their entire relationship with the company, driven by revenue per customer, gross margin, and retention.
Cómo aparece en el fundraising
Paired with CAC, LTV defines whether growth is worth buying: an LTV-to-CAC ratio of 3 or more is the standard SaaS benchmark.
Preguntas frecuentes
How do I calculate LTV for an early startup?
With limited history, use average revenue per account, gross margin, and observed churn to estimate; label it clearly as an estimate, since investors will.
Why use gross profit rather than revenue in LTV?
Because only margin funds the business; revenue-based LTV flatters low-margin models.
Recursos de Round Funded
Términos relacionados
Pon este término en práctica
Las definiciones solo ganan negociaciones cuando estás en una. Encuentra los inversores que financian tu etapa y empieza la conversación.
Explora la base de datos de inversores