Deal Flow

Definición

Deal flow is the stream of investment opportunities an investor sees: the startups pitching, referred, or discovered in a given period.

Funds compete on deal flow quality; for founders, understanding it explains investor behavior, like fast passes on companies outside their thesis.

How many deals does a VC see versus fund?

A typical fund reviews thousands of companies a year and invests in a few dozen at most, which is why tight targeting beats volume pitching.

How do I get into an investor’s deal flow?

Direct outreach that matches their thesis, referrals from their portfolio founders, and visibility in their sector all work.

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