Net Revenue Retention (NRR)

Definition

NRR measures how revenue from an existing customer cohort changes over a year, including expansion, contraction, and churn. Above 100 percent means the base grows by itself.

Wie es im Fundraising vorkommt

NRR above 100 percent is the strongest single signal in SaaS fundraising: the company would grow even with zero new sales.

Häufig gestellte Fragen

What is a good NRR benchmark?

Above 100 percent is fundable, 110 percent-plus is strong, and 120 percent-plus is elite, typical of usage-based or expansion-heavy models.

How is NRR different from gross retention?

Gross retention caps at 100 percent and ignores expansion; NRR includes upsells, which is why it can exceed 100.

Verwandte Begriffe

Churn RateAnnual Recurring Revenue (ARR)Cohort Analysis

Setzen Sie diesen Begriff ein

Definitionen gewinnen nur dann Verhandlungen, wenn Sie sich in einer befinden. Finden Sie die Investoren, die Ihre Phase finanzieren, und beginnen Sie das Gespräch.

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