Customer Acquisition Cost (CAC)

Definition

CAC is the average sales and marketing cost to acquire one customer, calculated as total acquisition spend divided by new customers in the period.

Wie es im Fundraising vorkommt

Investors pair CAC with LTV: an LTV-to-CAC ratio of 3 or higher, with CAC paid back within 12 to 18 months, is the standard SaaS health check.

Häufig gestellte Fragen

What counts toward CAC?

All sales and marketing costs: salaries, ads, tools, and commissions. Excluding sales salaries is the classic way founders flatter the number, and investors re-add them.

What is CAC payback?

The months of gross margin from a customer needed to recover their acquisition cost; under 12 months is strong for SaaS.

Round Funded Ressourcen

Verwandte Begriffe

Lifetime Value (LTV)Unit EconomicsGross Margin

Setzen Sie diesen Begriff ein

Definitionen gewinnen nur dann Verhandlungen, wenn Sie sich in einer befinden. Finden Sie die Investoren, die Ihre Phase finanzieren, und beginnen Sie das Gespräch.

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