Investor Update

Definition

An investor update is a periodic email founders send investors covering metrics, progress, cash position, and asks, typically monthly or quarterly.

Consistent updates keep insiders warm for bridges and follow-ons, and sending them to prospective investors turns a cold raise into a warm one.

What goes in a good investor update?

Headline metrics with trend, wins, misses stated honestly, cash and runway, and one or two specific asks.

Should I send updates to investors who have not invested?

Selectively, yes: a monthly metrics trail to target funds builds familiarity that dramatically improves the eventual raise.

Definitions win negotiations only when you are in one. Find the investors who fund your stage and start the conversation.