Go-To-Market Strategy (GTM)

Definition

A go-to-market strategy is the plan for reaching and converting customers: target segment, positioning, channels, pricing, and sales motion.

By Series A, investors expect a repeatable GTM motion with known unit economics, not just a product people like.

What GTM evidence do seed investors want?

Early proof that one channel works: consistent conversion from a definable source, not five half-tested channels.

What is product-led growth (PLG)?

A GTM motion where the product itself drives acquisition and expansion through self-serve signup and in-product upgrades.

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