Serviceable Addressable Market (SAM)
定義
SAM is the portion of the total addressable market that a company’s product and business model can realistically reach, narrowing TAM by factors like geography, customer segment, or delivery capability.
資金調達における位置づけ
Founders present TAM, SAM, and SOM together to move from a huge global category number down to the market they can actually sell into with today’s product and go-to-market motion.
よくある質問
How is SAM different from TAM?
TAM is the total theoretical market for the category. SAM narrows that to the segment a specific company’s product, geography, and business model can serve.
What is SOM, and how does it relate to SAM?
SOM, the serviceable obtainable market, is the realistic share of SAM a company can actually capture given competition, resources, and time, and it is usually the smallest of the three numbers.