Letter of Intent (LOI)
定义
A letter of intent is a mostly non-binding document expressing serious interest in a transaction (usually an acquisition) and sketching key terms before full negotiation.
它在融资中如何出现
In M&A, the LOI starts exclusivity and diligence; in sales contexts, customer LOIs serve as traction evidence for pre-revenue startups.
常见问题
Is an LOI binding?
The commercial terms usually are not; provisions like exclusivity and confidentiality typically are. Read which parts bind before signing.
Do customer LOIs count as traction?
They are weak-but-real evidence at pre-seed, best when specific about intended purchase size and timing; paying pilots beat LOIs.