Easol

Easol YC Application

Summer 2018Active

Easol went through Y Combinator in the Summer 2018 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2018
Industry
B2B
Team size
70
Status
Active
Launched
2018

Founders

  • Ben Simpson
    Ben SimpsonFounder/CEO
  • Lisa Simpson
    Lisa SimpsonFounder/Chief Creative Officer

What Easol does

Easol is the all-in-one platform for managing your entire experience business, on your terms. Sell directly on your own website with smart booking, payment, and marketing tools that all work together, brilliantly. We believe that with the right tools, anyone can turn their passion into an empire. So we made them - and brought them together to work in sync, all in one place. We call it Experience Commerce. It's e-commerce specially designed for selling experiences and especially designed for experience creators.

Easol's YC application, reconstructed

Y Combinator application

Easol, Summer 2018 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Easol

Describe what your company does in 50 characters or less.

Shopify for experiences

What is your company going to make? Please describe your product and what it does or will do.

We built Easol as an all-in-one platform that lets businesses selling experiences manage everything from booking and payments to marketing. It's designed so experience creators can sell directly from their own sites with tools that work together. Essentially, we bring e-commerce infrastructure tailored for experiences, not just products.

Where do you live now, and where would the company be based after YC?

We are based in London, England; Lisbon, Portugal; and New York, USA. After YC, we'd likely remain distributed but keep London as a main hub.

Explain your decision regarding location.

Our founding team is spread across London, Lisbon, and New York. We focus on markets where experience creators and travel businesses are active. Being distributed also helps us tap into diverse pools of experience providers and customers for our SaaS platform.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Easol YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Easol's public data (launch notes, founder backgrounds, product description). It shows how a company like Easol would present itself to YC, not the text they submitted.

What YC batch was Easol in?

Easol was part of the Y Combinator Summer 2018 batch.

Who founded Easol?

Easol was founded by Ben Simpson, Lisa Simpson.

What does Easol do?

Shopify for experiences

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Easol's application, and every other YC batch, is in YC Insights.

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