Easyplan YC Application

Winter 2020Inactive

Easyplan went through Y Combinator in the Winter 2020 batch as a Fintech company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2020
Industry: FintechAsset Management
Team size: 8
Status: Inactive
Launched: 2020

Founders

Sanjay GandhiFounder
Manisha PanditaFounder

What Easyplan does

Easyplan is an investment app for beginner investors in India (kind of a cross between Betterment and Qapital in the US). We also provide users with a credit card secured by their investments. We launched with money market funds and have ~40,000 customers who’ve invested (~40% MoM growth). The pandemic spurred interest among new investors, and our AUM has grown 3x since April 2020. And we’ve done this with a cost of acquisition that is 10% of the industry average. Here’s the problem we see. Only 10% of the 100 million middle-income Indian workers have invested in the markets. This is despite the fact that they save ~30% of their income, making this a $325B potential market in assets under management. However, current investment apps in India are built for active investors. With over 16,000+ mutual funds and 5000+ stocks to choose from, they are far too complicated for beginners, who make up most of the market. We’re building an AI - driven investment planning software that is designed for beginners. Users use our conversational AI to get diversified mutual fund portfolios tailored to their goals. We also offer users a credit card secured by their investments, so they can earn return without losing liquidity. In terms of business model, we make commissions on the asset we manage, and interchange fees on the fund. We estimate we can make $12 per user per year, which is 6x our current acquisition cost of $2 per investor.

Easyplan's YC application, reconstructed

Y Combinator application

Easyplan, Winter 2020 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Easyplan

Describe what your company does in 50 characters or less.

AI-driven investment app for beginner Indian investors

What is your company going to make? Please describe your product and what it does or will do.

We built an AI-powered investment app targeting beginner investors in India. It simplifies choosing among thousands of mutual funds and stocks by using conversational AI to tailor diversified portfolios based on users' goals. We also offer a credit card secured by their investments, letting users earn returns without losing liquidity.

Where do you live now, and where would the company be based after YC?

We live and operate out of Maharashtra, India, and the company would continue being based here after YC.

Explain your decision regarding location.

Our user base is in India, especially among middle-income earners. Being in Maharashtra lets us stay close to our market and manage a distributed team while connecting with India's growing fintech ecosystem.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Easyplan YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Easyplan's public data (launch notes, founder backgrounds, product description). It shows how a company like Easyplan would present itself to YC, not the text they submitted.