StyleUp YC Application

Winter 2013Active

StyleUp went through Y Combinator in the Winter 2013 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2013
Industry: ConsumerApparel and Cosmetics
Team size: 10
Status: Active
Launched: 2012

Founders

Kendall HerbstFounder/CEO

What StyleUp does

StyleUp brings effortless joy to getting dressed with daily, weather-appropriate advice tailored to suit your life and style. It's your shortcut to chic. We believe in discovery. It's our job to find outfit recommendations you love and deliver them to you conveniently and beautifully. Your feedback helps us make better recommendations, so we can serve you better every single day.

StyleUp's YC application, reconstructed

Y Combinator application

StyleUp, Winter 2013 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

StyleUp

Describe what your company does in 50 characters or less.

Daily weather-based outfit recommendations

What is your company going to make? Please describe your product and what it does or will do.

We made StyleUp to deliver daily, weather-appropriate outfit recommendations tailored to each user's style and lifestyle. It helps users discover clothes they love and get dressed quickly without the hassle of planning.

Where do you live now, and where would the company be based after YC?

We live in San Francisco, and the company is based here.

Explain your decision regarding location.

San Francisco is where we live and work, and it gives us access to a strong tech community and fashion-forward early users.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real StyleUp YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from StyleUp's public data (launch notes, founder backgrounds, product description). It shows how a company like StyleUp would present itself to YC, not the text they submitted.