Subsets YC Application

Summer 2023Active

Subsets went through Y Combinator in the Summer 2023 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Summer 2023
Industry: B2B
Team size: 7
Status: Active
Launched: 2023

Founders

Martin JohnsenFounder
Oliver BrandtFounder
Nikolai SkelboFounder

What Subsets does

Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.

Subsets's YC application, reconstructed

Y Combinator application

Subsets, Summer 2023 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Subsets

Describe what your company does in 50 characters or less.

AI-driven Retention Automation for subscription media

What is your company going to make? Please describe your product and what it does or will do.

We are building an AI decision layer for subscription media companies that automates lifecycle growth. Our platform unifies the existing growth stack to let teams run and scale personalized retention experiments, orchestrate user journeys, and measure impact on retention, engagement, and lifetime value - all without needing engineering support.

Where do you live now, and where would the company be based after YC?

We currently live in Copenhagen, Denmark, and after YC we will remain based in Copenhagen.

Explain your decision regarding location.

We are based in Copenhagen because that's where the team lives and where we have built our company. YC's program will help us grow globally while allowing us to remain here, leveraging remote work and our international customers.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Subsets YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Subsets's public data (launch notes, founder backgrounds, product description). It shows how a company like Subsets would present itself to YC, not the text they submitted.