Purpose Finance YC Application

Winter 2021Inactive

Purpose Finance went through Y Combinator in the Winter 2021 batch as a Fintech company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2021
Industry: FintechBanking and Exchange
Team size: 3
Status: Inactive
Launched: 2021

Founders

Anna MatalonFounder
Jon ShellerFounder
Brendan TobinFounder

What Purpose Finance does

We help our users align their money with their values by giving actionable environmental, social and governance data about the companies that they shop at. And we keep it fun with perks and rewards.

Purpose Finance's YC application, reconstructed

Y Combinator application

Purpose Finance, Winter 2021 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Purpose Finance

Describe what your company does in 50 characters or less.

Align money with values via transparent company data

What is your company going to make? Please describe your product and what it does or will do.

We provide a product that gives users clear environmental, social, and governance (ESG) data about the companies they shop at. This lets users make spending choices that reflect their values, and we add perks and rewards to keep it engaging.

Where do you live now, and where would the company be based after YC?

We live in San Francisco, CA and plan to base the company here after YC.

Explain your decision regarding location.

San Francisco is where all three founders live and where our early users are. Being in the fintech and startup hub puts us near partners and investors we need.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Purpose Finance YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Purpose Finance's public data (launch notes, founder backgrounds, product description). It shows how a company like Purpose Finance would present itself to YC, not the text they submitted.