Banabo YC Application

Summer 2022Active

Banabo went through Y Combinator in the Summer 2022 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Summer 2022
Industry: B2BMarketing
Team size: 2
Status: Active
Launched: 2022

Founders

Colin SnyderFounder

What Banabo does

Banabo is the first Marketing Attribution OS with the mission of getting a company’s marketing waste to zero. We help companies achieve this goal by mapping a website visitor’s entire journey through a sale, and showcasing the true impact of each touchpoint. Accurate attribution previously wasn’t possible due to GDPR in the EU, CCPA in California, and the iOS 14 Privacy Changes. And with Google banning tracking cookies in 2023, we’ve built the first fully cookieless marketing attribution solution, using zero personal data.

Banabo's YC application, reconstructed

Y Combinator application

Banabo, Summer 2022 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Banabo

Describe what your company does in 50 characters or less.

ML Marketing Infrastructure

What is your company going to make? Please describe your product and what it does or will do.

We built the first Marketing Attribution OS that tracks a website visitor's entire journey through to sale without using any personal data or cookies. Our product solves the problem of marketing attribution post-GDPR, CCPA, iOS14, and cookie bans by giving companies clear visibility on how each marketing touchpoint contributes to sales, helping eliminate wasted spend.

Where do you live now, and where would the company be based after YC?

We live and work in San Francisco, and the company will remain based here after YC.

Explain your decision regarding location.

San Francisco is where we are based and where our target B2B marketing customers operate. Staying local lets us stay close to potential users and tech talent.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Banabo YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Banabo's public data (launch notes, founder backgrounds, product description). It shows how a company like Banabo would present itself to YC, not the text they submitted.