LUS Brands YC Application

Winter 2018Active

LUS Brands went through Y Combinator in the Winter 2018 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2018
Industry: ConsumerApparel and Cosmetics
Team size: 20
Status: Active
Launched: 2017

Founders

Sahar SaidiFounder & CEO

What LUS Brands does

LUS (Love Ur Self) Brands is a "non-beauty" beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them. Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.

LUS Brands's YC application, reconstructed

Y Combinator application

LUS Brands, Winter 2018 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

LUS Brands

Describe what your company does in 50 characters or less.

Hair care products for curly hair.

What is your company going to make? Please describe your product and what it does or will do.

We make hair care products tailored specifically for people with naturally curly, wavy, and kinky-coily hair. Our first line, Love Ur Curls, is a simple 3-step system with water-activated styling products customized by curl type.

Where do you live now, and where would the company be based after YC?

We live and work in Toronto, Canada. After YC, we'll remain based in Toronto.

Explain your decision regarding location.

Toronto has a strong cultural connection to our community and is home to our founders and early team. We want to stay close to our original customers and maintain what we've built here.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real LUS Brands YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from LUS Brands's public data (launch notes, founder backgrounds, product description). It shows how a company like LUS Brands would present itself to YC, not the text they submitted.