Perfect Audience YC Application

Summer 2011Acquired

Perfect Audience went through Y Combinator in the Summer 2011 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Summer 2011
Industry: B2BMarketing
Team size: 11
Status: Acquired
Launched: 2012

Founders

Brad FloraFounder/President
Jordi BullerFounder/Chief Technology Officer (CTO)
Kurt MackeyFounder

What Perfect Audience does

Perfect Audience is a retargeting platform that lets businesses bring back lost customers and get more sales effortlessly.

Perfect Audience's YC application, reconstructed

Y Combinator application

Perfect Audience, Summer 2011 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Perfect Audience

Describe what your company does in 50 characters or less.

Self-service display advertising for SaaS and online retail

What is your company going to make? Please describe your product and what it does or will do.

We built a retargeting platform that lets SaaS companies and online retailers bring back visitors who didn't buy the first time. Our product shows ads to people who left without purchasing, helping businesses get more sales without complicated ad setups or hiring agencies.

Where do you live now, and where would the company be based after YC?

We live in San Francisco, and the company will be based here after YC.

Explain your decision regarding location.

San Francisco is where both of us live and where there's a strong ecosystem for startups and marketing tech companies. It gives us access to customers and talent.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Perfect Audience YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Perfect Audience's public data (launch notes, founder backgrounds, product description). It shows how a company like Perfect Audience would present itself to YC, not the text they submitted.