Aisle50 YC Application

Summer 2011Acquired

Aisle50 went through Y Combinator in the Summer 2011 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Summer 2011
Industry: ConsumerHome and Personal
Team size: 11
Status: Acquired
Launched: 2012

Founders

Riley ScottFounder/co-CEO
George KorsnickFounder/CTO
Christopher SteinerFounder

What Aisle50 does

Aisle50 came out of the summer 2011 class at Y Combinator, the Silicon Valley accelerator. Aisle50 builds CPG and retailer campaigns aimed to get both banner and brand incremental shoppers, bigger share and valuable brand messaging to consumers. Our product has a two-year track record of producing baskets that are 30% larger for our retailers. We also give our retailer partners incremental trips that, in the past, they would have lost to competitors. Aisle50 content, because much of it is in the form of offers that are paid for through Web or Mobile, compel the consumer to head to the store sooner rather than later. Everybody wins: We drive trips to stores, new customers to CPGs and big discounts to consumers.

Aisle50's YC application, reconstructed

Y Combinator application

Aisle50, Summer 2011 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Aisle50

Describe what your company does in 50 characters or less.

Grocery deals.

What is your company going to make? Please describe your product and what it does or will do.

We build digital campaigns for consumer packaged goods and retailers that deliver offers directly to consumers through web and mobile. Our product drives shoppers to stores faster, increases basket sizes by about 30%, and generates incremental trips that retailers would otherwise lose.

Where do you live now, and where would the company be based after YC?

We live in Chicago, IL, and the company is based there after YC.

Explain your decision regarding location.

Chicago is our home and where we have deep connections with retailers and CPGs. It has a strong consumer goods ecosystem that fits well with what we're building.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Aisle50 YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Aisle50's public data (launch notes, founder backgrounds, product description). It shows how a company like Aisle50 would present itself to YC, not the text they submitted.