goodfin YC Application

Winter 2022Active

goodfin went through Y Combinator in the Winter 2022 batch as a Fintech company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2022
Industry: Fintech
Team size: 8
Status: Active
Launched: 2022

Founders

Anna Joo FeeFounder

What goodfin does

GoodFin is reimagining private wealth in the era of AI. Our mission is to empower a new generation to build wealth, starting with their investments in alternative assets. Our AI-native platform combines a design-forward experience with a backend powered by a system of intelligent agents. We are building a future where AI unlocks financial hyperpersonalization, automation and optimization for sophisticated financial products, which are typically gated by advisors and reserved for very wealthy clients. This highly fragmented $1.25T global services market will undergo a sea change in the coming years, as trillions pass in the largest intergenerational wealth transfer to date. In a world where most financial decisions will become automated, we believe the next category-defining wealth company will still be human-driven at its core - powered by a high-value community like our membership base of professionals, founders and investors. The next generation financial giant will be an AI-native platform that makes wealth creation seamless, personalized, and social. That’s what we’re building.

goodfin's YC application, reconstructed

Y Combinator application

goodfin, Winter 2022 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

goodfin

Describe what your company does in 50 characters or less.

Building the next generation of wealth

What is your company going to make? Please describe your product and what it does or will do.

We are building an AI-native platform for private wealth management focused on alternative assets. The product uses intelligent agents to deliver personalized investment strategies and automate financial decisions for professionals, founders, and investors who don't get access to sophisticated financial products normally gated by advisors.

Where do you live now, and where would the company be based after YC?

We live and work in Los Angeles, CA, and plan to keep goodfin based here after YC.

Explain your decision regarding location.

Los Angeles offers a strong talent pool in tech and finance and proximity to a growing fintech and startup community. It's also where our founding team is based and where our early users are.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real goodfin YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from goodfin's public data (launch notes, founder backgrounds, product description). It shows how a company like goodfin would present itself to YC, not the text they submitted.