Lovage YC Application

Winter 2022Active

Lovage went through Y Combinator in the Winter 2022 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2022
Industry: B2BMarketing
Team size: 3
Status: Active
Launched: 2022

Founders

Austin PetersenFounder
Robert HinckleyFounder
Alexander SteffenFounder

What Lovage does

Lovage helps barbers and stylists fill empty appointment slots and get more clients. Beauty professionals frequently have gaps in their schedules due to cancellations, no-shows, and uneven demand. Lovage turns that unused availability into booked appointments. We integrate with booking systems to detect open slots, generate on-brand content, and distribute it to channels like Instagram where clients can instantly book. The result is more bookings, higher utilization, and increased revenue without relying on ads or manual marketing.

Lovage's YC application, reconstructed

Y Combinator application

Lovage, Winter 2022 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Lovage

Describe what your company does in 50 characters or less.

Automatically fill empty appointment slots

What is your company going to make? Please describe your product and what it does or will do.

We built a tool that integrates with booking systems used by barbers and stylists to detect open appointment slots. It generates on-brand content automatically and posts it to channels like Instagram where clients can instantly book those slots. This fills gaps caused by cancellations, no-shows, and uneven demand, increasing bookings and revenue without manual marketing or ads.

Where do you live now, and where would the company be based after YC?

We currently live in Orem, UT, and plan to keep Lovage based here after YC.

Explain your decision regarding location.

Orem is our home and the base for Lovage because it's where our team is. We want to keep building from here where we have our network and roots.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Lovage YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Lovage's public data (launch notes, founder backgrounds, product description). It shows how a company like Lovage would present itself to YC, not the text they submitted.