Vendah YC Application

Winter 2023Active

Vendah went through Y Combinator in the Winter 2023 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2023
Industry: Consumer
Team size: 8
Status: Active
Launched: 2022

Founders

Luis Felipe FrancoFounder
Marcelo CanovasFounder
Ilana NasserFounder
Pedro PedruzziFounder

What Vendah does

Vendah is building a marketplace that connects digital-first beauty brands to a network of individual sellers across Brazil, powered by embedded microcredit. Brazil is one of the largest beauty markets globally (~$30B), with millions of individuals already selling through fragmented, offline channels that lack modern infrastructure. After pivoting to a marketplace + credit model, traction has accelerated: GMV is growing ~30% MoM, we’re approaching 1,000 active sellers, and risk-adjusted margins are now positive and improving. We’re building a network of sellers powered by a proprietary credit engine.

Vendah's YC application, reconstructed

Y Combinator application

Vendah, Winter 2023 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Vendah

Describe what your company does in 50 characters or less.

Marketplace connecting beauty brands to sellers

What is your company going to make? Please describe your product and what it does or will do.

We built a marketplace connecting digital-first beauty brands with individual sellers across Brazil. Sellers can buy inventory on credit through our embedded microcredit system, powering and expanding their informal businesses in a fragmented offline market.

Where do you live now, and where would the company be based after YC?

We live in São Paulo, Brazil and will base Vendah here after YC.

Explain your decision regarding location.

São Paulo is Brazil's main commercial hub and where most of our customers and sellers are. Staying here keeps us close to the market and the core team, which helps speed up iteration.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Vendah YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Vendah's public data (launch notes, founder backgrounds, product description). It shows how a company like Vendah would present itself to YC, not the text they submitted.