Second Measure

Second Measure YC Application

Summer 2015Acquired

Second Measure went through Y Combinator in the Summer 2015 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2015
Industry
B2BAnalytics
Team size
62
Status
Acquired
Launched
2015

Founders

  • Michael Babineau
    Michael BabineauFounder/CEO
  • Lillian Chou
    Lillian ChouFounder/COO

What Second Measure does

Second Measure is a Silicon Valley technology company and leading provider of data analytics that deliver valuable insights into company performance and consumer behavior. Investors use these tools for screening/sourcing, thesis validation/diligence, and intra-quarter KPI prediction. Consumer brands use these tools for competitive benchmarking and to make key decisions on product strategy, partnerships, and growth marketing. Second Measure is based in San Mateo, CA with an additional office in New York. We’re proudly backed by Bessemer Venture Partners, Goldman Sachs, Citi Ventures, Y Combinator, and other top investors. We'd love to hear from you if you're passionate about data, working with a bright team, and want to be a part of a growing startup.

Second Measure's YC application, reconstructed

Y Combinator application

Second Measure, Summer 2015 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Second Measure

Describe what your company does in 50 characters or less.

Unlock the power of transaction data

What is your company going to make? Please describe your product and what it does or will do.

We build data analytics tools based on credit and debit card transactions. Our product helps investors evaluate company performance and consumer brands benchmark against competitors. It provides insights for screening, diligence, and marketing strategy based on actual customer behavior across merchants.

Where do you live now, and where would the company be based after YC?

We live in San Mateo, California. After YC, the company would be based in San Mateo with a satellite office in New York.

Explain your decision regarding location.

San Mateo is where our team is and where we have access to tech talent. The proximity to financial and consumer brands in the Bay Area and New York supports both our product development and sales efforts.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Second Measure YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Second Measure's public data (launch notes, founder backgrounds, product description). It shows how a company like Second Measure would present itself to YC, not the text they submitted.

What YC batch was Second Measure in?

Second Measure was part of the Y Combinator Summer 2015 batch.

Who founded Second Measure?

Second Measure was founded by Michael Babineau, Lillian Chou.

What does Second Measure do?

Unlock the power of transaction data.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Second Measure's application, and every other YC batch, is in YC Insights.

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