Rethoric YC Application

Winter 2021Active

Rethoric went through Y Combinator in the Winter 2021 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2021
Industry: B2BMarketing
Team size: 4
Status: Active
Launched: 2021

Founders

Eduardo MussaliFounder

What Rethoric does

Rethoric is a LinkedIn content consultancy service and scheduling platform used by companies like Checkr, ClickUp, Storylane, Checkly, and 100+ startups and enterprises. We run your entire content operation from strategy to publishing, so you stay visible and top of mind with your ICP without spending time on it. Our platform replaces the usual agency workflow of Google Docs, review threads, and scheduling tools. You connect your LinkedIn and Slack, and everything shows up already written, scheduled, and ready to publish.

Rethoric's YC application, reconstructed

Y Combinator application

Rethoric, Winter 2021 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Rethoric

Describe what your company does in 50 characters or less.

LinkedIn content consultancy and scheduling platform

What is your company going to make? Please describe your product and what it does or will do.

We built a platform that handles LinkedIn content strategy, creation, and scheduling specifically for busy founders and startups. Instead of juggling Google Docs, review threads, and separate scheduling tools, users connect LinkedIn and Slack, and we deliver content that's ready to post without them spending time on it.

Where do you live now, and where would the company be based after YC?

We're based in San Diego, CA, with a remote team spread out. After YC, we plan to keep the company based in San Diego and maintain our remote work setup.

Explain your decision regarding location.

San Diego is where the founding team lives, and the remote setup lets us recruit talent anywhere. We want to stay where we're grounded while scaling the product.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Rethoric YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Rethoric's public data (launch notes, founder backgrounds, product description). It shows how a company like Rethoric would present itself to YC, not the text they submitted.