Rehook.ai

Rehook.ai YC Application

Winter 2022Active

Rehook.ai went through Y Combinator in the Winter 2022 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Winter 2022
Industry
B2BMarketing
Team size
12
Status
Active
Launched
2021

Founders

  • Akhil Suhag
    Akhil SuhagFounder
  • Mukul Anand
    Mukul AnandFounder
  • Tushar Dhara
    Tushar DharaFounder
  • Akshay Suhag
    Akshay SuhagFounder

What Rehook.ai does

rehook.ai is an all-in-one promotion engine. A complete stack which lets you run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, tiers etc and is flexible, trackable, scalable and secure. With an intuitive rule engine, marketers can simply add/edit/change rules to generate coupons/rewards/cashbacks or any other incentives. rehook.ai lets you experiment and personalize campaigns around user segments, geographies, demographics, journeys and any other attribute- without ever going back to tech.

Rehook.ai's YC application, reconstructed

Y Combinator application

Rehook.ai, Winter 2022 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Rehook.ai

Describe what your company does in 50 characters or less.

Run, track, and manage all user incentive campaigns

What is your company going to make? Please describe your product and what it does or will do.

We built rehook.ai as an all-in-one promotion engine. It lets marketers run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, tiers, and more - all manageable from one place. The core is our rule engine, which lets marketers add or change campaign rules and generate incentives without involving engineers. They can experiment and customize campaigns by segment, geography, demographics, even user journeys. We made this because existing tools are fragmented or inflexible, forcing marketers to rely on devs for every tweak.

Where do you live now, and where would the company be based after YC?

We live in Bengaluru, Karnataka, India, and plan to remain based here after YC.

Explain your decision regarding location.

Bengaluru is where our team lives and works, where we have the right tech talent. Staying here keeps us close to our target customers and helps us move fast on product and sales.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Rehook.ai YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Rehook.ai's public data (launch notes, founder backgrounds, product description). It shows how a company like Rehook.ai would present itself to YC, not the text they submitted.

What YC batch was Rehook.ai in?

Rehook.ai was part of the Y Combinator Winter 2022 batch.

Who founded Rehook.ai?

Rehook.ai was founded by Akhil Suhag, Mukul Anand, Tushar Dhara, Akshay Suhag.

What does Rehook.ai do?

Run, Track and manage any and all user incentive campaigns.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Rehook.ai's application, and every other YC batch, is in YC Insights.

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