borong YC Application

Winter 2020Active

borong went through Y Combinator in the Winter 2020 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2020
Industry: B2BRetail
Team size: 80
Status: Active
Launched: 2020

Founders

Aizat RahimFounder

What borong does

Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands. We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow. Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments. With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business. borong is headquartered in Kuala Lumpur, Malaysia.

borong's YC application, reconstructed

Y Combinator application

borong, Winter 2020 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

borong

Describe what your company does in 50 characters or less.

SaaS-enabled wholesale marketplace for retailers

What is your company going to make? Please describe your product and what it does or will do.

We built a digital marketplace connecting local retailers with brands, distributors, and wholesalers in Malaysia and Southeast Asia. Retailers can discover and order best-selling products, manage inventory, and suppliers get software tools to handle orders, payments, and customer management.

Where do you live now, and where would the company be based after YC?

We live and operate in Kuala Lumpur, Malaysia. The company is based there and will remain headquartered here after YC.

Explain your decision regarding location.

Malaysia is where we understand the wholesale supply gaps best and where our network of retailers and suppliers exists. Southeast Asia's fragmented market means we have a clear advantage by starting here.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real borong YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from borong's public data (launch notes, founder backgrounds, product description). It shows how a company like borong would present itself to YC, not the text they submitted.