BloomThat

BloomThat YC Application

Summer 2013Acquired

BloomThat went through Y Combinator in the Summer 2013 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2013
Industry
ConsumerHome and Personal
Team size
11
Status
Acquired
Launched
2013

Founders

  • Matthew Schwab
    Matthew SchwabFounder/President
  • David Bladow
    David BladowFounder
  • Chad Powell
    Chad PowellFounder/Product + Technology

What BloomThat does

Simply put, we curate and design on-demand blooms (and other sweet surprises) starting at just $38. With BloomThat, it's never been faster or easier to send a little something. Making someone’s day is just a few taps away on our app (or visit BloomThat.com from any device). So what are you waiting for? Send #THATsomething today! On-Demand: SF | Bay Area | NYC | LA Next Day: All over the U.S. of A!

BloomThat's YC application, reconstructed

Y Combinator application

BloomThat, Summer 2013 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

BloomThat

Describe what your company does in 50 characters or less.

Uber for Flowers.

What is your company going to make? Please describe your product and what it does or will do.

We built an on-demand flower delivery service that lets people send curated, beautifully designed bouquets and small gifts quickly and easily through our app or website. Customers in select cities can get flowers delivered the same day, and nationwide orders arrive next day. We handle sourcing, arranging, and delivery logistics to make sending flowers as simple as ordering a ride.

Where do you live now, and where would the company be based after YC?

We live in San Francisco, CA, and after YC the company would stay based here.

Explain your decision regarding location.

San Francisco is where our team lives and where we have built relationships with local florists and delivery partners. It also gives us access to a large early user base for on-demand flower delivery, making it the obvious base for BloomThat.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real BloomThat YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from BloomThat's public data (launch notes, founder backgrounds, product description). It shows how a company like BloomThat would present itself to YC, not the text they submitted.

What YC batch was BloomThat in?

BloomThat was part of the Y Combinator Summer 2013 batch.

Who founded BloomThat?

BloomThat was founded by Matthew Schwab, David Bladow, Chad Powell.

What does BloomThat do?

Uber for Flowers.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of BloomThat's application, and every other YC batch, is in YC Insights.

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