Binks YC Application

Summer 2019Active

Binks went through Y Combinator in the Summer 2019 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Summer 2019
Industry: ConsumerApparel and Cosmetics
Team size: 70
Status: Active
Launched: 2019

Founders

Aamna KhanFounder
Raj VardhanFounder

What Binks does

Getting clothes tailor-made is very common in India, especially for women. Saree blouses have to be tailor-made always due to their fitted nature & the non-stretchiness of typical Indian fabrics. The tailoring market however, hasn't evolved at all. It is highly fragmented with a low NPS. The end user experience demands a significant amount of the customer's time, involving visits to a physical shop & avoidable back & forth. This is increasingly unviable for busy urban Indian women. We make it super easy by letting women place an order online, get fitted at the comfort of their homes, help them with styling their fabric & deliver the made-to-measure clothes directly to their doorstep.

Binks's YC application, reconstructed

Y Combinator application

Binks, Summer 2019 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Binks

Describe what your company does in 50 characters or less.

Zero inventory, zero returns factory-to-consumer apparel

What is your company going to make? Please describe your product and what it does or will do.

We make tailor-made saree blouses and other fitted Indian garments that women order online. Customers get measured at home, pick fabric with our styling help, and receive made-to-measure clothes delivered to their doorstep. We eliminate the typical visits, time loss, and mismatches of traditional tailoring by closing the loop digitally and controlling manufacturing directly.

Where do you live now, and where would the company be based after YC?

We live in Bengaluru, India, where the company is also based.

Explain your decision regarding location.

Bengaluru is a major tech and fashion hub with access to skilled labor, tailors, and suppliers. It lets us directly connect with garment factories and urban women, who are our primary customers.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Binks YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Binks's public data (launch notes, founder backgrounds, product description). It shows how a company like Binks would present itself to YC, not the text they submitted.