Apptimize

Apptimize YC Application

Summer 2013Acquired

San Francisco, CA, USA

Apptimize went through Y Combinator in the Summer 2013 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2013
Industry
B2BEngineering, Product and Design
Location
San Francisco, CA, USA
Team size
50
Status
Acquired
Launched
2013

Founders

  • Nancy HuaFounder/CEO

What Apptimize does

Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. We do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth.

Apptimize's YC application, reconstructed

Y Combinator application

Apptimize, Summer 2013 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Apptimize

Describe what your company does in 50 characters or less.

Mobile teams run A/B tests and experiments

What is your company going to make? Please describe your product and what it does or will do.

We build a platform that lets mobile product teams run A/B tests on their native iOS and Android apps. Our product allows teams to make instant updates, personalize user experiences, and do staged rollouts so they can improve acquisition, engagement, and retention without waiting for app store approvals or engineering cycles.

Where do you live now, and where would the company be based after YC?

We live and work in San Francisco, and Apptimize is based here too. We would continue to be based here after YC if accepted.

Explain your decision regarding location.

San Francisco is the center of mobile and tech product development. It's where our customers and potential engineers are, and the best place to build and sell our product to mobile teams.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Apptimize YC application?

No. This is a reconstruction: the real YC form questions, answered from Apptimize's public data (launch notes, founder backgrounds, product description). It shows how a company like Apptimize would present itself to YC, not the text they submitted. Y Combinator does not publish most applications.

What YC batch was Apptimize in?

Apptimize was part of the Y Combinator Summer 2013 batch.

Who founded Apptimize?

Apptimize was founded by Nancy Hua.

What does Apptimize do?

Apptimize lets mobile teams innovate faster to create an amazing user…

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Apptimize's application, and every other YC batch, is in YC Insights.

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