Allure Systems YC Application

Winter 2019Acquired

Allure Systems went through Y Combinator in the Winter 2019 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Winter 2019
Industry: B2BRetail
Team size: 18
Status: Acquired
Launched: 2018

Founders

Jeremy CHAMOUXFounder
Gabrielle CHOUFounder

What Allure Systems does

Allure Systems was Acquired by Farfetch (NASDAQ: FTCH) in Dec 2021. AllureSystems uses generative A.I. to create stunning apparel images for eCommerce. Allure works with leading fashion retailers to improve conversion rates by creating images that resonate with their clients in a scalable and cost-effective way. With a single photo of clothing, a brand can produce unlimited images, on any model, instantly. The ability to show styles on models in every size increases conversion rates and wow the customers. Without needing models or photographers on-site, brands can produce images for their product page at scale.

Allure Systems's YC application, reconstructed

Y Combinator application

Allure Systems, Winter 2019 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Allure Systems

Describe what your company does in 50 characters or less.

A.I. to create stunning fashion images for eCommerce

What is your company going to make? Please describe your product and what it does or will do.

We build a generative AI platform that creates photos of clothing on different models instantly. Brands upload one photo of apparel and get unlimited images on models of different sizes and looks without needing photographers or models on site. This helps fashion retailers improve conversions by showing products more effectively and inclusively.

Where do you live now, and where would the company be based after YC?

We live and work in New York, NY, and the company is based here.

Explain your decision regarding location.

New York is a fashion and retail hub, giving us direct access to brands and industry insight. It keeps us close to our primary customers and their needs.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Allure Systems YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Allure Systems's public data (launch notes, founder backgrounds, product description). It shows how a company like Allure Systems would present itself to YC, not the text they submitted.