Mercato Partners
Mercato Partners is a venture capital firm based in Salt Lake City, United States, focused on Series B and Late Stage startups in SaaS & Enterprise, Artificial Intelligence, and Consumer & Retail. This profile covers its focus and how founders can get in front of it in 2026.
Mercato Partners is a growth equity fund that pursues investments in high technology and consumer businesses worldwide.
- Investment focus
- SaaS & EnterpriseArtificial IntelligenceConsumer & RetailHealthcare & BiotechFood & BeverageMarketing & AdTech
- Investment stages
- Series BLate Stage
- Location
- Salt Lake City, United States
- Founded
- 2007
- Team size
- 11-50
- Portfolio companies
- 58+
- Latest deal on record
- February 2026
About Mercato Partners
Mercato Partners is a minority growth investor. It seeks high-growth technology and consumer companies with $7 - $50M in annual revenues. These companies are no longer trying to simply prove if a product can work (venture), but are rather raising capital to accelerate marketing and sales efforts (growth). Mercato traditionally writes $7 - $20M initial checks into companies with a predictable use of proceeds, an experienced management team, and healthy margins. Mercato focuses its sourcing efforts on Southern California, Utah, Colorado, Idaho, Texas, and the Midwest.
Source: the organization's public company profile.
How to pitch Mercato Partners
The founders who hear back from Mercato Partners lead with traction and a clear ask that matches its stage, not a generic mass email. Build a targeted, verified list, write a personalized note, and track who opens it, all in one place.
Connect with Mercato Partners
About this profile
This profile is part of Round Funded, an investor database and outreach platform for founders. It covers 60,000+ active VCs, angels, family offices and accelerators with verified contacts, lets you send pitches from your own Gmail, and includes a free Data Room for your raise. How this data is built.
Cite this page
Round Funded. "Mercato Partners." Round Funded investor database, updated October 19, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/vc/mercato-partners
Frequently Asked Questions
What does Mercato Partners invest in?
Mercato Partners focuses on SaaS & Enterprise, Artificial Intelligence, Consumer & Retail, and Healthcare & Biotech. Match your sector and stage before reaching out, then find similar active investors on Round Funded.
What stage does Mercato Partners invest at?
Mercato Partners focuses on Series B and Late Stage rounds. Lead with traction that fits the stage when you reach out.
Is Mercato Partners actively investing?
Yes. Round Funded's research found that Mercato Partners has made a new investment or run a new cohort since 2024, and its latest deal on record is from February 2026. Reach out with a personalized pitch that fits its stage and focus, then track who opens it.
Where is Mercato Partners based?
Mercato Partners is based in Salt Lake City, United States. You can reach out from anywhere with a pitch that matches its focus.
How do I contact Mercato Partners?
Unlock a verified email for Mercato Partners and reach out with a personalized pitch on Round Funded. We show only deliverable contacts, so your outreach does not bounce.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.