CircleUp
CircleUp is a venture capital firm based in San Francisco, United States, focused on Seed to Series B startups in Consumer & Retail, Consumer Goods (CPG), and Food & Beverage. This profile covers its focus and how founders can get in front of it in 2026.
- Investment focus
- Consumer & RetailConsumer Goods (CPG)Food & BeverageFashion & Beauty
- Investment stages
- SeedSeries ASeries B
- Location
- San Francisco, United States
- Team size
- 51-100
- Portfolio companies
- 500+
- Latest deal on record
- October 2022
About CircleUp
CircleUp is an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets. CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights and Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.
Source: the organization's public company profile.
How to pitch CircleUp
The founders who hear back from CircleUp lead with traction and a clear ask that matches its stage, not a generic mass email. Build a targeted, verified list, write a personalized note, and track who opens it, all in one place.
Connect with CircleUp
About this profile
This profile is part of Round Funded, an investor database and outreach platform for founders. It covers 60,000+ active VCs, angels, family offices and accelerators with verified contacts, lets you send pitches from your own Gmail, and includes a free Data Room for your raise. How this data is built.
Cite this page
Round Funded. "CircleUp." Round Funded investor database, updated October 19, 2026.
Stable URL, it will not change: https://www.roundfunded.com/en/vc/circleup
Frequently Asked Questions
What does CircleUp invest in?
CircleUp focuses on Consumer & Retail, Consumer Goods (CPG), Food & Beverage, and Fashion & Beauty. Match your sector and stage before reaching out, then find similar active investors on Round Funded.
What stage does CircleUp invest at?
CircleUp focuses on Seed to Series B rounds. Lead with traction that fits the stage when you reach out.
Where is CircleUp based?
CircleUp is based in San Francisco, United States. You can reach out from anywhere with a pitch that matches its focus.
How do I contact CircleUp?
Unlock a verified email for CircleUp and reach out with a personalized pitch on Round Funded. We show only deliverable contacts, so your outreach does not bounce.
What is Round Funded?
Round Funded is an investor database and outreach platform for startup founders. It lists 60,000+ active investors with verified contacts, filtered to recent investment activity, and lets founders send personalized pitches from their own Gmail, track replies, and share a free Data Room. Round+ starts at $99 per month with a 3-day trial.