Tastemaker

Tastemaker YC Application

Summer 2012Inactive

Tastemaker went through Y Combinator in the Summer 2012 batch as a Consumer company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2012
Industry
ConsumerHome and Personal
Team size
11
Status
Inactive
Launched
2012

Founders

  • Joe Fraiman
    Joe FraimanFounder/CEO
  • Kyle Larson
    Kyle LarsonFounder/Software Architect
  • Esther Park Hallam
    Esther Park HallamFounder
  • Juan Vasquez
    Juan VasquezFounder/CTO

What Tastemaker does

Tastemaker aims to make interior decorating affordable and accessible to everyone. We believe that everyone should have a beautiful home, and that a little help from a pro can make all the difference in the world. Our mission is to make hiring an interior decorator easy, fun, and affordable.

Tastemaker's YC application, reconstructed

Y Combinator application

Tastemaker, Summer 2012 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Tastemaker

Describe what your company does in 50 characters or less.

Interior design marketplace and online retailer

What is your company going to make? Please describe your product and what it does or will do.

We provide a platform where anyone can hire an interior decorator easily and affordably. Users can browse design professionals, get tailored advice, and buy curated home products all in one place. Our goal is to make professional interior design accessible without the usual hassle or high costs.

Where do you live now, and where would the company be based after YC?

We are based in San Francisco, CA with a distributed team working remotely as well. After YC, the company would continue to be based in San Francisco.

Explain your decision regarding location.

San Francisco has the design and tech talent we need, plus proximity to early users and potential partners. Remote work lets us tap a wider talent pool and stay flexible.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Tastemaker YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Tastemaker's public data (launch notes, founder backgrounds, product description). It shows how a company like Tastemaker would present itself to YC, not the text they submitted.

What YC batch was Tastemaker in?

Tastemaker was part of the Y Combinator Summer 2012 batch.

Who founded Tastemaker?

Tastemaker was founded by Joe Fraiman, Kyle Larson, Esther Park Hallam, Juan Vasquez.

What does Tastemaker do?

Interior design marketplace and online retailer

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Tastemaker's application, and every other YC batch, is in YC Insights.

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