Positional

Positional YC Application

Summer 2021Acquired

Positional went through Y Combinator in the Summer 2021 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch
Summer 2021
Industry
B2BMarketing
Team size
5
Status
Acquired
Launched
2021

Founders

  • Matthew Lenhard
    Matthew LenhardFounder

What Positional does

Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results - not vanity metrics. Our goal is to connect the workflow from end to end, from keyword research to analytics, and the actions that users take that ultimately drive revenue for a business.

Positional's YC application, reconstructed

Y Combinator application

Positional, Summer 2021 batch. The real form questions, answered from public data.

  1. Founders2
  2. Company7
  3. Progress7
  4. Idea4
  5. Equity3
  6. Curious2
  7. Batch Preference1

Company

Company name

Positional

Describe what your company does in 50 characters or less.

A modern platform for content marketing & SEO

What is your company going to make? Please describe your product and what it does or will do.

We build a platform that connects the entire inbound marketing and SEO workflow, from keyword research through to analytics and tracking the user actions that generate actual business revenue. It helps teams start, grow, and scale their SEO and content marketing efforts efficiently by focusing on results, not vanity metrics.

Where do you live now, and where would the company be based after YC?

Our team is split between Charleston, SC and Hoboken, NJ. After YC, we would remain based between these locations since our team is distributed.

Explain your decision regarding location.

We chose these locations because that's where the founding team is based. Both cities provide access to talent and let us work closely while growing the product.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

Frequently Asked Questions

Is this the real Positional YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Positional's public data (launch notes, founder backgrounds, product description). It shows how a company like Positional would present itself to YC, not the text they submitted.

What YC batch was Positional in?

Positional was part of the Y Combinator Summer 2021 batch.

Who founded Positional?

Positional was founded by Matthew Lenhard.

What does Positional do?

A modern platform for content marketing & SEO.

How do I read the full reconstructed application?

Create a free Round Funded account. The full 26-answer version of Positional's application, and every other YC batch, is in YC Insights.

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