Permutive YC Application
Permutive went through Y Combinator in the Summer 2014 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.
- YC batch
- Summer 2014
- Industry
- B2BMarketing
- Team size
- 205
- Status
- Active
- Launched
- 2014
Founders
Joe RootFounder
Tim SprattFounder
What Permutive does
As third-party identifiers like the cookie disappear, ad-tech breaks - targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts - privacy safe descriptions of users - which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.
Permutive's YC application, reconstructed
Y Combinator application
Permutive, Summer 2014 batch. The real form questions, answered from public data.
- Founders2
- Company7
- Progress7
- Idea4
- Equity3
- Curious2
- Batch Preference1
Company
Permutive
Rebuilding data in advertising to protect privacy
We build data infrastructure for advertising that moves data processing and management from the cloud onto the user's device. This lets publishers and advertisers use cohorts - privacy-safe user groups - so they can do targeting and measurement without sharing personal identifiers. Our product solves the collapse of traditional ad-tech caused by phasing out third-party cookies.
We live in London, England, and the company would be based there after YC.
We chose London because the advertising and privacy regulation ecosystem here makes it the right place to build technology that protects user privacy while enabling advertising. We're rooted here and can directly work with local publishers and advertisers who face these problems.
21 more answers in the full application
Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.
Frequently Asked Questions
Is this the real Permutive YC application?
No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Permutive's public data (launch notes, founder backgrounds, product description). It shows how a company like Permutive would present itself to YC, not the text they submitted.
What YC batch was Permutive in?
Permutive was part of the Y Combinator Summer 2014 batch.
Who founded Permutive?
Permutive was founded by Joe Root, Tim Spratt.
What does Permutive do?
Rebuilding data in advertising to protect privacy
How do I read the full reconstructed application?
Create a free Round Funded account. The full 26-answer version of Permutive's application, and every other YC batch, is in YC Insights.
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