Kuli YC Application

Spring 2026Active

Kuli went through Y Combinator in the Spring 2026 batch as a B2B company. Below: what the company does, who founded it, and its application to YC, reconstructed question by question in the real YC form.

YC batch: Spring 2026
Industry: B2BMarketing
Team size: 1
Status: Active
Launched: 2026

Founders

Michael HodaraCofounder and CEO
Jonathan HassanFounder

What Kuli does

Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount. Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and Havas use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better. For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

Kuli's YC application, reconstructed

Y Combinator application

Kuli, Spring 2026 batch. The real form questions, answered from public data.

Founders2
Company7
Progress7
Idea4
Equity3
Curious2
Batch Preference1

Company

Company name

Kuli

Describe what your company does in 50 characters or less.

AI coworker for marketing teams

What is your company going to make? Please describe your product and what it does or will do.

We built an AI agent that watches billions of social media videos, learning each brand's specific context. It helps marketing teams at large consumer brands scout creators, analyze trends and competitors, and understand what makes campaigns perform better - replacing manual tasks agencies traditionally handle without increasing headcount.

Where do you live now, and where would the company be based after YC?

We live in San Francisco, CA and plan to keep the company based here after YC.

Explain your decision regarding location.

San Francisco is where we are now and it's the hub for marketing technology and AI talent, so it's the natural base for Kuli.

21 more answers in the full application

Founders, Progress, Idea, Equity, Curious, Batch Preference are in the full version. Create a free account to open it in YC Insights, next to every other YC batch.

See full application

Frequently Asked Questions

Is this the real Kuli YC application?

No. Y Combinator keeps submitted applications private. This is a reconstruction: the real YC form questions, answered from Kuli's public data (launch notes, founder backgrounds, product description). It shows how a company like Kuli would present itself to YC, not the text they submitted.